FLUX Dezign was commissioned to develop the identity and creative direction for its centennial revival, beginning with the brand and historical narrative and expanding into exhibition design, environmental graphics, digital content and the future spatial vision for the event.
My role spanned creative direction, brand strategy, design and research, bringing these disciplines together into a single narrative connecting the Grand Prix's past, present and future.
LICSAS approached FLUX Dezign with an ambitious brief: to revive the Tripoli Grand Prix as it approached its centenary and establish a contemporary identity capable of reconnecting its historic legacy with an international audience.
What began as a brand identity project quickly developed into a broader strategic and creative programme encompassing historical research, sponsorship communications, exhibition storytelling, environmental graphics and spatial concept development.
The challenge was not simply to commemorate the past, but to establish a framework through which the Tripoli Grand Prix could evolve into the future.
