THE BRIEF
Home Pride Cleaning is an independent domestic cleaning business with an established customer base and a straightforward online presence.
The client approached FLUX DEZIGN with an existing typographic wordmark and a four-page website, looking to develop a more distinctive visual identity and promotional materials to attract new customers.
The challenge was to create something approachable, memorable and professional, without losing the personal character of the business.
A LITTLE PERSONALITY GOES A LONG WAY
The new logo brings together a house, a smile and a scattering of sparkles, creating a friendly visual shorthand for the brand's promise:
"putting the sparkle back into your home"
A soft, fresh colour palette and playful graphic elements extended the identity beyond the logo, establishing a consistent visual language across print, digital communications and branded merchandise.
THE FLYER THAT WORKS HARDER
One of the most interesting challenges emerged during the development of a double-sided promotional flyer.
The client's cleaning availability changes regularly, meaning a conventional flyer advertising specific days or times would quickly become outdated. Reprinting the entire leaflet whenever a slot became available would be costly and wasteful.
Rather than designing another disposable flyer, I proposed a more flexible solution.
The front incorporated a circular graphic resembling a printed sticker. By investing in a compact label printer, the client could produce inexpensive 50 mm stickers displaying current availability and apply them directly to the pre-printed flyers.
This allowed the main leaflet to remain unchanged, making larger print runs more economical while keeping the information up to date.
One flyer. Changing availability. No unnecessary reprints.
MAKING INFORMATION VISUAL
One of the most interesting challenges emerged during the development of a double-sided promotional flyer.
The client's cleaning availability changes regularly, meaning a conventional flyer advertising specific days or times would quickly become outdated. Reprinting the entire leaflet whenever a slot became available would be costly and wasteful.
Rather than designing another disposable flyer, I proposed a more flexible solution.
The front incorporated a circular graphic resembling a printed sticker. By investing in a compact label printer, the client could produce inexpensive 50 mm stickers displaying current availability and apply them directly to the pre-printed flyers.
This allowed the main leaflet to remain unchanged, making larger print runs more economical while keeping the information up to date.
One flyer. Changing availability. No unnecessary reprints.
